For the record, I looked up the game "Fix it Felix, Jr." on the Disney wiki. The fact that the game itself has any backstory would be incredible for 1983 standards, but what I was really impressed with the actual backstory Disney was able to put in even without the actual movie plot.
"Ralph's forest home is destroyed by construction of a new apartment building. Angered, Ralph shouts out, "I'm gonna wreck it!" and begins to demolish the building by destroying the windows. As Fix-It Felix comes in to save the day, Ralph throws down bricks at Felix, who must dodge them and fix the broken parts with his hammer, eating pies given to him to become temporarily invincible." "At the end of the game, the Nicelanders throw Ralph off the top of the building, having him unceremoniously fall into a pile of mud, while the tenants of the building present Felix with a medal, thus ending the game."
My goodness, I'd certainly be pissed off if someone destroyed my home as well. There seems to be a moral grey area here, one who wants to modernize a strip of land and make sure people can live there, the other an environmentalist of sorts who had his home taken away from him.